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JDE Peet's


JDE Peet’s deserves acknowledgement for its enhanced sustainability strategy, with transparent goal setting, engagement at origin and reporting. The company’s coffee supply chain objectives, goals and activities are addressed in its Common Grounds framework, which encompasses commitments to responsible sourcing, minimizing environmental impact, and connecting people across its coffee and tea supply chains. While JDE Peet’s presents a cohesive and clear coffee sustainability strategy, its activities and involvements across various sustainability domains exhibit varying levels of maturity. For instance, its efforts in promoting social inclusion within the supply chain are less well-defined compared to its environmental initiatives. Similarly, while there are actions related to farmer economic viability, the overarching strategy in this regard lacks cohesion. In recent years, JDE Peet’s has scaled back its third-party certification commitments in favor of verified sourcing through Enveritas. Although JDE Peet’s has reported an increased percentage of “responsibly sourced” coffee, the actual impact of this verification standard lacks clarity and transparency.


Conventional: 32%
Verified: 40%
Certified: 28 %

825 x 1000 mt

7.3 x 1 USD billion $

 500 mt       1 USD billion        No data provided

   JDE Peet's N.V.
   HQ: Amsterdam, the Netherlands
» Company Website
» Company annual report
» Sustainability reporting
» Sustainable Coffee Challenge Commitment


An assessment of both overarching corporate and coffee-specific sustainability strategy attributes.

A. Corporate Sustainability Strategy  

A. Strategy Maturity

B. Standards and Frameworks

B. Coffee-Specific Sustainability Strategy  

A. Public Coffee-Specific Strategy

B. Comprehensive Coffee-Specific Strategy

C. Industry-Level Partnerships

An assessment of pertinent social topics that include labor conditions and social inclusion.

A. Labor Conditions  

A. Code of Conduct

B. Identifying Risk

C. Investments

B. Social Inclusion  

A. Strategy Maturity

B. Investments

An assessment of significant environmental themes that include climate change and deforestation.

A. Climate Change  

A. Strategy Maturity

B. Alignment with Climate Initiatives

C. Formalized Commitments

D. Investments

E. Other Environmental Investments

B. Deforestation  

A. Strategy Maturity

B. Cut-Off Date

C. Mapping

D. Investments

An assessment of key economic issues that include purchasing practices and farmer economic viability.

A. Purchasing Practices  

A. Standards/ Certifications

B. Sustainability Premiums

C. Multi-Year Contracts

D. Traceability

B. Farmer Economic Well-Being  

A. Strategy Maturity

B. Net Income

C. Living Income

D. Reducing Economic Gaps