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Massimo Zanetti


Massimo Zanetti’s sustainability reporting pertains broadly to the complete Massimo Zanetti Beverage Group, allowing room for different brand-specific sustainability strategies and involvement. The overarching sustainability reporting lacks specificity and fails to provide clear goals. The sustainability initiatives of different companies and brands appear to be isolated efforts. While there is some limited engagement around environmental sustainability topics, it’s worth highlighting a notable absence of social and economic focus in the activities and reporting. It’s important to note that the assessment is based on the most recent available data from the 2021 sustainability reporting, leaving open the possibility of undisclosed developments.


Conventional: 84%
Verified: 0%
Certified: 16 % *

142 x 1000 mt **

1.2 x 1 USD billion $

 500 mt       1 USD billion        No data provided

* Based on 2021 Data
** Based on 2021 Data

   Massimo Zanetti
   HQ: Villorba (Treviso), Italy
» Company Website
» Company annual report
» Sustainability reporting
» Sustainable Coffee Challenge Commitment


An assessment of both overarching corporate and coffee-specific sustainability strategy attributes.

A. Corporate Sustainability Strategy  

A. Strategy Maturity

B. Standards and Frameworks

B. Coffee-Specific Sustainability Strategy  

A. Public Coffee-Specific Strategy

B. Comprehensive Coffee-Specific Strategy

C. Industry-Level Partnerships

An assessment of pertinent social topics that include labor conditions and social inclusion.

A. Labor Conditions  

A. Code of Conduct

B. Identifying Risk

C. Investments

B. Social Inclusion  

A. Strategy Maturity

B. Investments

An assessment of significant environmental themes that include climate change and deforestation.

A. Climate Change  

A. Strategy Maturity

B. Alignment with Climate Initiatives

C. Formalized Commitments

D. Investments

E. Other Environmental Investments

B. Deforestation  

A. Strategy Maturity

B. Cut-Off Date

C. Mapping

D. Investments

An assessment of key economic issues that include purchasing practices and farmer economic viability.

A. Purchasing Practices  

A. Standards/ Certifications

B. Sustainability Premiums

C. Multi-Year Contracts

D. Traceability

B. Farmer Economic Well-Being  

A. Strategy Maturity

B. Net Income

C. Living Income

D. Reducing Economic Gaps